If your firm is planning to harness the power of the Internet for 2009, some early planning may be needed.

Search engine optimization is a progressive process that starts with content optimization (sometimes a new website) and is followed by getting websites, blogs, and news outlets to link to your law firm’s website. Therefore, it takes a few months for all of these elements to take effect in Google’s search results.

Content Optimization
Optimizing content is the process in which we include your keyphrases in your website’s content. For example, instead of "We have been practicing law in Boston for 15 years,” you would optimize that phrase as “Boston personal injury lawyers, Smith and White, have been practicing law for 15 years.” That, of course, is based on a personal injury lawyer in Boston.

Link Building
Link building is simply the process of getting other websites to link to your law firm’s website. Write articles and press releases and then distribute them across newswires and directories; at that point they get syndicated through places like Google News and Google Blog Search. This results in a series of websites linking to your website.

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