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Esquire News - A Lawyers Guide to Internet Marketing 
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- FEATURE LISTING INCLUDES PERMANENT PRIORITY RANKING - Permanent Priority Ranking over Standard Listings. Once You become a Featured Listing in Your County, that Position in Your County is Secured Permanently by You. Yes, that County Position becomes Yours as long as you remain a Featured Listing.
- ADD YOUR WEBLINK - Have a Website? Increase Your Site Ranking and Improve Your Site Getting Found with Google and Yahoo by Adding a Weblink from Lawyers Guide to Your Site. Lawyers Guide has over 50,000 pages of content, and a Trust Ranking of 10 out of 10. Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. By Adding Your Link You Increase Your Link Popularity which in turn helps with Your Website Ranking with Google and Yahoo.
Search engines give a lot of extra weight to these links, significantly increasing your site's ranking!
How exactly does this work? According to Google: "In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.For More Information on Search Engine Optimization for Your Website Download the SEO Guide (click here).
- "MORE DETAILS" SECTION - In Your Lawyer Listing Profile you have the ability to add more details and information including, Key Phrase Hyperlinks, Anchors, a fully customizable template, fonts, featurs and so much more. A Google recommended way of getting your web site found is with web directories. Web directories are categorized listings of web sites. The best form of a web directory for lawyers is, well, a lawyer directory. It is best to use a directory that allows you to link key phrases to your web site. For example, if you are a divorce lawyer in Chicago, it would be beneficial to link “Chicago Divorce Lawyer” to your domain name.
- HIGHLIGHTED COLORIZATION - Featured Listing are displayed with a background color intended to catch the consumer/potential clients attention. Click through rate is higher with a Featured Listing.
- SPECIAL NOTATIONS AND SEARCH FEATURES AND MORE.....- Your listing is further noted as a "Featured" Listing for the consumer to see, along with the specific search capability for featured listings....providing another resource for getting found by potential clients. And Much More
BECOME A FEATURED LISTING or SHOWCASE LAWYER
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A lot of attorneys enjoy a content management system (online website editor) because it allows them or members of their staff to make changes to their website without having any programming or design knowledge. An online content management system also makes it convenient to edit a law firm website because it requires no additional software.
In the past, content management systems have forced people to trade convenience for search engine optimization friendliness. Is this still true?
Yes! Your law firm’s content management system might be keeping you down.
Some content management systems (even those sold by other legal marketing companies) are not search engine optimization friendly. How can you tell?
In Google’s official search engine optimization guide, released in November of 2008, they speak about the importance of clean URL structures. Most content management systems do not have search engine friendly URLs.
For example, if your website’s subpage is on “divorce law”, a not so SEO friendly URL structure might look like this.
“yourlawfirmswebsite.com/content/sub.asp?page=entry081230-232434
URLs like the above example make indexing your law firm website difficult for Google. An optimized URL for “divorce law” would like this.
yourlawfirmswebsite.com/divorce-law/ |
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Many lawyers and law firms fail to connect with their target audience. Connecting with your target client base is absolutely vital in converting your marketing dollars to new cases. What does connecting actually mean?
When talking about legal marketing, connecting means being found and communicating with your target audience.
Being Found
When someone is looking for an attorney in your area, your law firm’s website needs to be on the first page of the major search engines; especially Google, which gets more than 70% of online search queries.
After someone finds your law firm and clicks on your website, you will be presented with an opportunity to truly connect with your visitor.
Subconscious and Intellectual Connections
Legal branding is all about the client making a subconscious connection with your law firm. In most cases, when someone is seeking an attorney, they are undergoing a stressful time in their life and the last thing they will connect with is a cookie cutter template, scales of justice stock imagery, and an animated gavel.
Depending on your area of law, your law firm’s logo, website, and brand should communicate with your audience. For example, corporate lawyers can appear “colder” in their look as their clientele want to see competence and a serious image. However, for a law firm specializing in personal injury, medical malpractice, wrongful death, and other areas of law that have a victimized client base, that same “cold” look of a corporate attorney could be damaging to their image.
In those sensitive areas of law, the law firm needs to project a warm image. The use of bright imagery, earth tones, and softer colors will best communicate with the target client. |
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It seems like a just a few years ago that the big search engine optimization technique of choice was link exchanges. You setup a link exchange page, other relevant web sites setup a link exchange page and everybody exchanges links with one another.
Services like Linkmetro.com popped up to simplify the practice. Today, the result of all that hard link exchanging work is a bunch of useless links.
Google discourages link exchanges. If your search engine optimization is using link exchanges, it is time to move on.
The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?
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ADD YOUR WEBLINK - Have a Website? Increase Your Site Ranking and Improve Your Site Getting Found with Google and Yahoo by Adding a Weblink from Lawyers Guide to Your Site. Lawyers Guide has over 50,000 pages of content, and a Trust Ranking of 10 out of 10. By Adding Your Link You Increase Your Link Popularity which in turn helps with Your Website Ranking with Google and Yahoo.
Search engines give a lot of extra weight to these links, significantly increasing your site's ranking!
How exactly does this work? According to Google: "In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.
For More Information on Search Engine Optimization for Your Website Download the SEO Guide (click here). |
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